R.E.M BEAUTY: Ariana Grande Launches Beauty Brand with Eco-Friendly Packaging

In case you missed a beauty bombshell this weekend, we’re here to tell you what’s up. @ArianaGrande just announced the launch of her beauty brand @r.e.m.beauty.




In the last year alone dozens of celebrities have made the move into the beauty industry but we think it’s safe to say Grande’s is possibly the most anticipated. Known for her signature winged eyeliner and high ponytails, she’s got a lot of secrets to share. As an avid animal activist her upcoming brand is cruelty free and vegan and all of the packaging is recyclable.


With Ari donning @FruityBootyUnderwear, a demi-wear brand that is designed from deadstock and sustainable materials, we’re hoping this is a subtle nod to sustainable products to come. We’ll let you know when we know. For now, enjoy this clip of a 60s glam Ari in Fruity Booty.