top of page

Kim Kardashian Reveals She Does Rewear Her Clothes: What Does This Say About Hyper-Consumerism?

After much online scrutiny following the latestThe Kardashians episode‘s inside look at Kim Kardashian’s fashion archive with over 30,000 pieces of clothing, the reality star and criminal justice advocate has revealed that while she has many “fashion eras” she always tries to rewear and restyle her looks. Does this make it any better? This is the question on many people’s minds as we are confronted with the hyper-consumerism that is constantly displayed on their social media and show. This is not to single out or target the Kardashian clan in particular, but to comment on how different cohorts of people have greater impacts on the environment than others.

In what appeared to be a Dolce & Gabbana sponsored #Kravis wedding, Kim Kardashian revealed that the look she wore to the nuptials was a restyled Dolce & Gabbana dress she originally bought and wore to the 2011 Glamour Awards. In order to “make the dress more modern and more me”, she reveals, “I wore this lace gloved Vetements dress I had in my closet for a layered lace look.”

Photo via @KimKardashian.

Her resulting ensemble is nothing short of elegant, proving that revitalising old pieces and looks are always a goldmine. Social media users have been quick to comment on why rewearing items appear to be perceived as niche and unconventional on the show, especially as 30,000 archived pieces is more than 80 years worth of fashion choices. Fashion consumerism has been a topic of much speculation and debate, the focus of the argument considering fast fashion and the periodic movement of trends to be the root of the problem. In light of Kardashian’s revelation, it is equally important to consider the circular fashion movement and normalise rewear culture. While the bulk of society is the mechanism for change, influential people such as the Kardashians have great impact on fashion and it’s course, and a shift from them and others alike would greatly shift thought regarding sustainable practices in consumption and fashion.

Considering her success as a fashion icon and her recent rendition of Marilyn Monroe’s “naked dress” at the MET Gala, we can only hope to see more sustainable style alternatives in her coming looks.


bottom of page